Vodafone Idea Ltd on Monday unveiled a new brand identity which will now be called Vi. As of June 2020, Vi had about 280 million subscribers. However, two years ago, at the time of the merger between Vodafone and Idea, it had 408 million users BusinessToday.In | Monday, September 7, 2020 | 16:06 IST After the announcement of the rebranding of Vodafone Idea Ltd, CEO Ravinder Takkar has said that tariff rise is inevitable. In a media briefing on Monday, Takkar said, "Raising tariffs is important and we are never shy of doing that. We have done it in the past when industry players followed us". The VIL's MD AND CEO added that the new tariff hike will improve the company's ARPU (average revenue per user) which is Rs 114 at present. On the other hand, VIL's rivals-Airtel and Reliance Jio's ARPUs stand at Rs 157 and Rs 140, respectively. Vodafone Idea Ltd on Monday unveiled a new brand identity which will now be called "Vi". As of June 2020, Vi had about 2